Week 3: Topic 1
- Using Facebook, Twitter or another social media platform (e.g. Instagram, Pinterest, Snapchat, YouTube), do a search for a particular brand, product, service or cause and DESCRIBE IN DETAIL how the company or organization is using social media. Cite Examples.
- Second, evaluate the effectiveness of the campaign. Who is the TARGET AUDIENCE (be specific)? Is it working? Tell why or why not.
- If you were the Product/Brand Manager, what else would you recommend to promote this product, service or cause?